Comcast Corp. was already mulling the future of work before the coronavirus drove millions of people to work from home.
When accepting applications in January for this year’s LIFT Labs Accelerator — Comcast’s start-up mentorship program — the Philadelphia media giant said it sought start-up companies working on connectivity breakthroughs. Specifically, Comcast said the program would focus in part on the future of work, as well as innovative technologies.
Eight months later, that topic is especially relevant as the 11 firms Comcast chose started the 13-week program on Tuesday. The cohort includes companies working on virtual events, virtual team building, and telehealth. This year’s accelerator will be done virtually, allowing the start-ups to test technologies and get quick feedback, said Danielle Cohn, who leads the LIFT Labs team as vice president of startup engagement.
“It’s in a way like we’re helping to create what the future of work looks like in real time, while actually helping founders build companies,” Cohn said.